CMO at Y Combinator-backed startup Proof
I love advertising so much I record The Superbowl and skip straight to commercial. Making the internet delightfully human
At the age of 12 I started a lawn care company to fund my lava lamp collection. Today, I'm basically still that same 12-year-old kid... only growing a tech startup instead of lawn care and replaced lava lamps with a collection of world adventures.
Marketing is not my occupation - it's my passion. For years I ran my own marketing agency, mostly focused on personalized digital ppc advertising. I was a first-hand witness of the evolution of advertising as Facebook and Google allowed advertiser to personalize at scale.
The same personalization evolution is happening again, but this time on websites.
I've been studying how Amazon, Netflix, YouTube and Spotify personalize their experiences for every user. For years, this technology has been held closely in their clutches... until now.
My team and I at Proof have been building the tech to personalize websites based on who the visitor is and actions they've taken. We're in the early stages but our few personalization case studies have been very promising (46% increase in leads for BuildFire, and 32% more trials for our other product Social Proof)
In addition to heading the marketing team at Proof, I also speak at conferences and shows on growth hacking, conversion-driven marketing, and personalization strategy.
Want to have me speak at your event, come on your show, or write for your publication?
Let's make the internet delightfully human,